Movie Mondays
In mid-2010, Seeds for Change came across an amazing website created by California filmmaker Christopher Davenport. His site 501videos.com offers non-profit professionals 3 - 5 minute video clips on all things related to the industry. It is free to sign up for his Movie Mondays - a single weekly email with an embedded video clip. We will also re-post links here to videos we feel are the most relevant to our clients, our region and those that answer the most current and burning questions. We'll change these regularly so check back often.
Thanks to Christopher for this incredible gift to the non-profit industry!
From May 6, 2013 --- 3 Ways to Get Your Donors to Fall in Love with You
Would you like to get more gifts from your donors?
In today's video, Farra Trompeter gives you three ways to retain your donors longer. The longer you retain your donors, the more donations you get.
To watch the video, click the link below:
http://moviemondays.com/234-donor-love
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From April 1, 2013 --- 3 Ways to Retain Your Millennial Donors
Are millennial donors really that different?
In today's video, Ian Adair shares why you need to be paying attention to millennial donors. Since they are different from the donors you may be used to, Ian also shares three ways you can engage and steward them.
http://moviemondays.com/229-millennial-donors/
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From March 25, 2013 --- Looking at Donors as Partners
What happens when you change your thinking around donors?
When Sara Morris, the CEO of the Alliance for Education, changed her thinking, her organization blew past their major gifts goal.
In today's video, Sara shares how her organization is now treating donors. In the second half of the video, she tells you about a simple stewarding event they now do. It may give you an idea of something you can do to deepen your relationships with your donors.
http://moviemondays.com/228-donors
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From March 11, 2013 --- Discovering Star Performers on Your Board
Could a terrific fundraiser be sitting on your board and go undetected?
In today's video, JoAnn Yoshimoto talks about finding that key board member that nobody seems to notice. She tells two short stories that illustrate the point.
It's funny how so many of us feel like we don't have the ideal board make-up that we feel we need. But yet, we probably have better boards than we think. Watch today's video to learn where star performing board members can sometimes be found.
http://moviemondays.com/226-star
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From March 4, 2013 --- The Four Rules of Good Fundraising Writing
Does better writing equal better fundraising?
When I sat down and talked with Stuart Grover, he started telling me about how important good writing was to fundraising. Since he's one of the most successful fundraisers I know, I had to ask him for some writing tips.
In today's video, Stuart shares four of the rules he follows when writing fundraising appeals and letters. He'll also give you examples of when writing went bad (when the four rules weren't followed).
http://moviemondays.com/225-writing/
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Would you like to get more gifts from your donors?
In today's video, Farra Trompeter gives you three ways to retain your donors longer. The longer you retain your donors, the more donations you get.
To watch the video, click the link below:
http://moviemondays.com/234-donor-love
_____________________________________________________________________________________________________________________________
From April 1, 2013 --- 3 Ways to Retain Your Millennial Donors
Are millennial donors really that different?
In today's video, Ian Adair shares why you need to be paying attention to millennial donors. Since they are different from the donors you may be used to, Ian also shares three ways you can engage and steward them.
http://moviemondays.com/229-millennial-donors/
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From March 25, 2013 --- Looking at Donors as Partners
What happens when you change your thinking around donors?
When Sara Morris, the CEO of the Alliance for Education, changed her thinking, her organization blew past their major gifts goal.
In today's video, Sara shares how her organization is now treating donors. In the second half of the video, she tells you about a simple stewarding event they now do. It may give you an idea of something you can do to deepen your relationships with your donors.
http://moviemondays.com/228-donors
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From March 11, 2013 --- Discovering Star Performers on Your Board
Could a terrific fundraiser be sitting on your board and go undetected?
In today's video, JoAnn Yoshimoto talks about finding that key board member that nobody seems to notice. She tells two short stories that illustrate the point.
It's funny how so many of us feel like we don't have the ideal board make-up that we feel we need. But yet, we probably have better boards than we think. Watch today's video to learn where star performing board members can sometimes be found.
http://moviemondays.com/226-star
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From March 4, 2013 --- The Four Rules of Good Fundraising Writing
Does better writing equal better fundraising?
When I sat down and talked with Stuart Grover, he started telling me about how important good writing was to fundraising. Since he's one of the most successful fundraisers I know, I had to ask him for some writing tips.
In today's video, Stuart shares four of the rules he follows when writing fundraising appeals and letters. He'll also give you examples of when writing went bad (when the four rules weren't followed).
http://moviemondays.com/225-writing/
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From February 25, 2013 --- Engaging Board Members in Authentic Leadership
Would you like your board members to be more engaged and committed to your cause?
How would you rate your board meetings?
In this week's video, Susan Howlett shares a couple of different ways to liven up board meetings and create board members who actually want to be at your board meetings. Just by following what Susan talks about, your board members will become better leaders, and will become better advocates and fundraisers on your organization's behalf.
Here's the link:
http://moviemondays.com/224-board-leadership
How would you rate your board meetings?
In this week's video, Susan Howlett shares a couple of different ways to liven up board meetings and create board members who actually want to be at your board meetings. Just by following what Susan talks about, your board members will become better leaders, and will become better advocates and fundraisers on your organization's behalf.
Here's the link:
http://moviemondays.com/224-board-leadership
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From February 18, 2013 --- A Donor's Gift of $10K Worth of Advice
Can a donor give advice that's really worth $10,000?
When Brent Hafele was first starting out as a fundraiser, he made a very common mistake when it came time to make an ask. Luckily, the donor was gracious enough to give Brent some very helpful advice.
In this video, Brent tells the tale and what he learned many years ago, and why it has made a huge impact on his fundraising efforts over the years. Here's the link:
http://moviemondays.com/223-donors-gift
When Brent Hafele was first starting out as a fundraiser, he made a very common mistake when it came time to make an ask. Luckily, the donor was gracious enough to give Brent some very helpful advice.
In this video, Brent tells the tale and what he learned many years ago, and why it has made a huge impact on his fundraising efforts over the years. Here's the link:
http://moviemondays.com/223-donors-gift
From February 11, 2013 -- Articulating Your Vision to Inspire Others to Give
Can you easily inspire people with your vision?
Many times when I've asked a development director or an executive director about what their nonprofit does, I get a laundry list of programs and services. Laundry lists don't inspire me, and the research out there shows that I'm not alone.
When I met Deidre McCormack Martin, I asked her about her organization. Instead of giving me a laundry list of programs and services, she told me what made her organization so special and how they improve the community. And she did it in a very succinct way.
Deidre is the Executive Director at Summer Search Seattle. She learned that in order to inspire people to give, she needed to be able to articulate the vision in a way that would resonate with people outside their organization. She also got her board to be able to articulate the vision and have inspiring stories to back up the vision.
In this video you'll learn how they were able to articulate their vision so well.
http://moviemondays.com/222-vision
Many times when I've asked a development director or an executive director about what their nonprofit does, I get a laundry list of programs and services. Laundry lists don't inspire me, and the research out there shows that I'm not alone.
When I met Deidre McCormack Martin, I asked her about her organization. Instead of giving me a laundry list of programs and services, she told me what made her organization so special and how they improve the community. And she did it in a very succinct way.
Deidre is the Executive Director at Summer Search Seattle. She learned that in order to inspire people to give, she needed to be able to articulate the vision in a way that would resonate with people outside their organization. She also got her board to be able to articulate the vision and have inspiring stories to back up the vision.
In this video you'll learn how they were able to articulate their vision so well.
http://moviemondays.com/222-vision
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From November 28, 2011 --- Current Donors
Does the promise of new donors sound better than engaging the donors you already have? In today's video, Susan Howlett will give you specific examples of how other nonprofit organizations have engaged current donors on a deeper level, and therefore raised more money from them. And that's not all. Having a deeper engagement with donors turns them into stronger advocates for your organization and brings in new donors.
http://www.501videos.com/mm2011/11/mm_3_donors.html
Does the promise of new donors sound better than engaging the donors you already have? In today's video, Susan Howlett will give you specific examples of how other nonprofit organizations have engaged current donors on a deeper level, and therefore raised more money from them. And that's not all. Having a deeper engagement with donors turns them into stronger advocates for your organization and brings in new donors.
http://www.501videos.com/mm2011/11/mm_3_donors.html
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From September 26, 2011 --- Giving Clubs
A little over a year ago, I was creating a video for an organization that was having some trouble bringing in money for their annual fund. I mentioned starting a giving club. They started one and was able to raise a considerable amount of money from that. They were even able to raise money from donors who said they weren't going to give them any more that year.
Earlier this year I was filming Karen Rotko-Wynn for the "Mission Achievable" training and coaching series. And she told me this story on how she was able to help an organization bring in an additional $1 Million dollars by starting a giving club. I thought it was a great example of how easy it is to start a giving club even when people are skeptical.
http://www.501videos.com/mm2011/09/mm_2_giving-club.html
A little over a year ago, I was creating a video for an organization that was having some trouble bringing in money for their annual fund. I mentioned starting a giving club. They started one and was able to raise a considerable amount of money from that. They were even able to raise money from donors who said they weren't going to give them any more that year.
Earlier this year I was filming Karen Rotko-Wynn for the "Mission Achievable" training and coaching series. And she told me this story on how she was able to help an organization bring in an additional $1 Million dollars by starting a giving club. I thought it was a great example of how easy it is to start a giving club even when people are skeptical.
http://www.501videos.com/mm2011/09/mm_2_giving-club.html
From September 12, 2011 - Fundraising, Leadership and Board Members -- TWO VIDEO LINKS
When it comes to fundraising and leadership and how to work with board members, Tom Mesaros is a master. I have learned so much from him. In this week's movie, he's going to share with you how he's been able to raise significant funds over the years and what he's learned when it comes to managing boards.
http://www.501videos.com/mm2011/09/mm_1_not-fund.html
Also, if you'd like to learn 3 important steps to building a better board, check out the first video of a mini series I've created with Tom.
http://www.501videos.com/mmshop/mo_special.html
When it comes to fundraising and leadership and how to work with board members, Tom Mesaros is a master. I have learned so much from him. In this week's movie, he's going to share with you how he's been able to raise significant funds over the years and what he's learned when it comes to managing boards.
http://www.501videos.com/mm2011/09/mm_1_not-fund.html
Also, if you'd like to learn 3 important steps to building a better board, check out the first video of a mini series I've created with Tom.
http://www.501videos.com/mmshop/mo_special.html
From September 5, 2011 - Donor Communications
Would you like to bring in more donations right away with your donor communications?
If so, watch today's video with Tom Ahern. It may just be the difference between your bringing in a small amount of donations and a whole lot of donations. Tom is a leading donor communications expert. I caught up with him at the AFP convention in Chicago. He shared a great piece of advice that makes a huge difference when it comes to donor communications and your case for support.
http://www.501videos.com/mm2011/03/mm_4a_1000.html
Would you like to bring in more donations right away with your donor communications?
If so, watch today's video with Tom Ahern. It may just be the difference between your bringing in a small amount of donations and a whole lot of donations. Tom is a leading donor communications expert. I caught up with him at the AFP convention in Chicago. He shared a great piece of advice that makes a huge difference when it comes to donor communications and your case for support.
http://www.501videos.com/mm2011/03/mm_4a_1000.html
From August 22, 2011 - How Planned Giving can result in bigger gifts today
Do you need more donations now?
Does that cause you to neglect your planned giving program?
In today's video, Carol Borgmann from Lakeside School will tell you how she is able to use planned giving to not just get future gifts, but also how it helps her get larger donations now.
If you don't have a planned giving program in place, not to worry. Carol also talks about an easy way to get one started.
http://www.501videos.com/mm2011/08/mm_4_pgifts.html
Do you need more donations now?
Does that cause you to neglect your planned giving program?
In today's video, Carol Borgmann from Lakeside School will tell you how she is able to use planned giving to not just get future gifts, but also how it helps her get larger donations now.
If you don't have a planned giving program in place, not to worry. Carol also talks about an easy way to get one started.
http://www.501videos.com/mm2011/08/mm_4_pgifts.html
From August 15, 2011 - Engaging a brand new Audience of Donors
Have you ever run into these two problems?
1) The need for your services outpaces the revenue you bring in.
2) You can't go to your client base for donations
That's exactly the spot the West Sound Wildlife Shelter found themselves in. In today's video, Barbara Sacerdote talks about what she and the rest of the board, staff, and volunteers did to engage a whole new set of donors and raise a bunch of money. And the funny part was, they were told by many folks that their idea wouldn't work. But as you'll hear, it was a huge success.
http://www.501videos.com/mm2011/08/mm_3_donors.html
Have you ever run into these two problems?
1) The need for your services outpaces the revenue you bring in.
2) You can't go to your client base for donations
That's exactly the spot the West Sound Wildlife Shelter found themselves in. In today's video, Barbara Sacerdote talks about what she and the rest of the board, staff, and volunteers did to engage a whole new set of donors and raise a bunch of money. And the funny part was, they were told by many folks that their idea wouldn't work. But as you'll hear, it was a huge success.
http://www.501videos.com/mm2011/08/mm_3_donors.html
From August 1, 2011 - From donors saying "No" to donors "Needing" to donate
Do your donors feel like they NEED to donate to your nonprofit organization? Wouldn't it be great to have donors coming to you saying they want to donate money?
That's exactly what happened to Jessie Palmer at the YMCA of Pierce and Kitsap Counties. But it didn't start off that way. In fact, those same donors had initially told him "No". So, what did Jessie and his team do to reverse the "no's"? He'll tell you in today's video.
http://www.501videos.com/mm2011/08/mm_1_need.html
From July 25, 2011 - Volunteers and a Surprise Major Gift
When you're looking for major gifts, where do you look?
In this video, Patricia Hennessy talks about how an organization got an unexpected major gift from a volunteer. She then tells you why the volunteer was compelled to make the gift. Perhaps it's something you could try with your volunteers.
http://www.501videos.com/mm2011/07/mm_4_mgift.html
From February 21, 2011 - 3 Strategies for Maximizing the ROI of your Special Event
Do you think your special event could be better?
Do you think it could bring in more major donors, more money, and have better messaging?
In this week's movie, Heidi Thomson shares three things she did as a development director to make her organization's event much more successful.
http://www.501videos.com/mm2011/02/mm_3_event.html?awt_l=C1eFN&awt_m=1eMQJMacemSBtP
Do you think it could bring in more major donors, more money, and have better messaging?
In this week's movie, Heidi Thomson shares three things she did as a development director to make her organization's event much more successful.
http://www.501videos.com/mm2011/02/mm_3_event.html?awt_l=C1eFN&awt_m=1eMQJMacemSBtP
